Leadership for What's Next in Destination Organizations
Destination organizations are changing.
The expectations placed on CEOs are expanding. Leadership teams are being asked to carry more. Boards and stakeholders are navigating increasingly complex environments. And in many organizations, growth has outpaced the structures and leadership practices that once worked.
The question is no longer simply how to market a destination or grow visitation.
It's also:
What does this organization need next?
And what does that require of its leaders?
Throwing Words works with destination CEOs, senior leaders and leadership teams to help answer those questions.
The Work
Every organization is different, but the questions we are brought into often involve:
- The evolving role of the CEO
- Leadership team alignment and accountability
- Organizational structure and decision-making
- Developing senior and emerging leaders
- Board and stakeholder leadership
- Clarifying priorities and translating strategy into leadership action
The work may involve executive advising and coaching, leadership team development, organizational assessment or a longer-term leadership and alignment engagement.
We begin with the organization and the questions its leaders are trying to answer.
Working With Destination Leaders
Throwing Words has worked with destination organizations and tourism leaders across the Southeast and beyond.
Our work ranges from long-term CEO and leadership team advising to organizational alignment, senior leader development, board engagement and leadership team work.
Increasingly, we are also investing in research to better understand how the role of destination leaders is changing and what those changes require of CEOs, leadership teams and organizations.
We're listening for what leaders are experiencing that the industry may not have fully named yet.
Results In Action
